SimpleC: Always there.

As the owners of an Atlanta-based dementia care company SimpleC prepared for the launch of an innovative drug-free solution for caregivers, they needed a fresh new identity. The logo had to communicate the technological aspect of the solution while emphasizing the softer, care-orientation which allows each caregiver to be “always there” for a resident, even when physically absent. Finally, the logo had to be simple and clean in order to be consistent with the product itself.
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About Eric Wilbanks

Brand strategist. Wordsmith. Change architect. Training specialist. DiSC Certified. Family guy (hot wife and 4 cool kids). Love my Bible, guitars, baseball, and MMA.

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