The Loft

Eight months after accepting a position as the new youth pastor at a central Florida congregation, Philip contacted me about the possibility of doing a logo redesign. The existing logo was clip art.

After a standard interview with the youth pastor, my analysis was that the best image for the context would meet three distinct criteria:
  1. Most of the students were country music fans, so it needed to have a "new country" look and feel.
  2. They literally meet in a loft area. Combined with the idea of lifting up Christ, the logo would ideally have a visual element that was elevated, as if in a loft.
  3. The colors should pay homage to the two rival high schools in the area.
Nailed it. Students love the new logo.
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About Eric Wilbanks

Brand strategist. Wordsmith. Change architect. Training specialist. DiSC Certified. Family guy (hot wife and 4 cool kids). Love my Bible, guitars, baseball, and MMA.


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