60-Second Stretch

“Every now and then a man's mind is stretched by a new idea or sensation,
and never shrinks back to its former dimensions”
(Oliver Wendell Holmes, Autocrat of the Breakfast Table, 1858 ).

The Passion of Hotel Rwanda

Posted by Eric Wilbanks Wednesday, February 16, 2005 0 comments

First, click here to read Brian McClaren's article concerning the film "Hotel Rwanda" and his reaction to it verses his reaction to last year's "The Passion of the Christ." Then come back and read my response.

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Wow…it’s difficult to know exactly how and where to start in responding to an article such as this. Brian obviously feels strongly about this and many other things which he hinted at throughout the article. I suppose that’s a good thing, but it comes off a little overweening, like someone who’s passionate without having really thought through how to communicate that passion in a circumspect manner. The Apostle Peter seemed to have that same tendency…of course he went on to become one of the pillars of Christianity. Maybe Brian is headed in that same direction.

But I must admit, it’s disheartening to discover that such a very direct and simple presentation of the Gospel such as Mel Gibson's The Passion of the Christ “frustrated” Brian. I’m sure he has his reasons, but it really is difficult to argue with the bottom line: Multiplied millions heard and even witnessed that Jesus died for our sins. How does that qualify as frustrating—especially for a child of God? My fear is that Brian’s desire to come across as postmodern, open-minded and artsy has diminished his ability to reign in his emotions and see the bigger picture. Of course that’s pure conjecture; I could be badly mistaken.

I am thankful that a movie such as Hotel Rwanda stirred Brian so powerfully. I can actually think of many movies over the years that have stirred me in the same ways. Of course, none of those movies would be considered “Christian.” It’s sort of like having God speak directly to you through, say, a donkey. On the other hand, there are times when the subtle and unexpected approach such as Hotel Rwanda simply isn’t what I need to hear: I need a direct, simple, unclouded reminder of what Christ did for me on the cross. I think I speak for many when I admit this. And I’m inclined to believe that Paul had the same debate in mind when he addressed the Corinthian church (1:17–31, NRSV):

Christ [sent me] to proclaim the gospel, and not with eloquent wisdom, so that the cross of Christ might not be emptied of its power. For the message about the cross is foolishness to those who are perishing, but to us who are being saved it is the power of God. For it is written, "I will destroy the wisdom of the wise, and the discernment of the discerning I will thwart."

Where is the one who is wise? Where is the scribe? Where is the debater of this age? Has not God made foolish the wisdom of the world?

For since, in the wisdom of God, the world did not know God through wisdom, God decided, through the foolishness of our proclamation, to save those who believe.

For Jews demand signs and Greeks desire wisdom, but we proclaim Christ crucified, a stumbling block to Jews and foolishness to Gentiles, but to those who are the called, both Jews and Greeks, Christ the power of God and the wisdom of God. For God's foolishness is wiser than human wisdom, and God's weakness is stronger than human strength.

Consider your own call, brothers and sisters: not many of you were wise by human standards, not many were powerful, not many were of noble birth. But God chose what is foolish in the world to shame the wise; God chose what is weak in the world to shame the strong; God chose what is low and despised in the world, things that are not, to reduce to nothing things that are, so that no one might boast in the presence of God. He is the source of your life in Christ Jesus, who became for us wisdom from God, and righteousness and sanctification and redemption, in order that, as it is written, "Let the one who boasts, boast in the Lord."

Paul was one of the most prolific writers and profound thinkers of Christianity’s beginnings. He probably would have loved Hotel Rwanda. But in the end, he would have kept it simple and pointed people back to the plain truth in The Passion of the Christ, for without the cross, the sacrifice and service of that hotel manager would be for naught.

Baby Got Book

Posted by Eric Wilbanks Thursday, February 03, 2005 0 comments

This was in today's issue of 850 Words of RELEVANT:

"Once in a while we feel privileged to bring you groundbreaking stuff. Click here to check out one of the funniest videos we've seen in a while. Think Vanilla Ice meets cheesy youth group pastor who's really into the Word ..."

There simply are no words to describe this, uh, masterpiece.

There Can Be No End to Jihad

Posted by Eric Wilbanks Wednesday, February 02, 2005 0 comments

Islamist Sheikh Omar Bakri Muhammad, granted an exclusive interview with Anthony McRoy, a London-based scholar of Islam, and a religion journalist writing for ChristianityToday.com. In the article Sheikh Omar discusses the "rationale" for 9/11 and the basic ideology of radical Islam. This is frightening stuff. I can think of only one way to be inspired with these kinds of ideals...and it ain't the God of the Bible, His son Jesus or His Holy Spirit. If ever there was a doubt about whether the God of Islam and the God of Christianity were different, let the words of Sheikh Omar put those doubts to rest.

Click here to read the article.

Hangups about Branding

Posted by Eric Wilbanks Tuesday, February 01, 2005 1 comments

I read an article today by Dannielle Blumenthal (writing for AllAboutBranding.com) that has some nice little thought nuggets for religious organizations. Here's my favorite quote:

"Your brand is how you are perceived by others - what people think you've said. Unfortunately, though, you do not control what other people think. The only way to manage your brand is to approach it the opposite way: think about what you mean to say, and try to convey that in word, image, and deed. All other things being equal, if you are consistent about it, the resulting perception will align with what you intended to communicate" (Full Article Here, emphasis added).

I cannot stress enough how important consistency is in presenting yourself to the world. People don't mind being surprised as long as the surprise is contained within recognizable parameters. And whether you are just starting the process or you've been at it a while, one of your greatest assets would be to appoint someone as your "brand police." Give this person the authority to say, "Hey, great idea! Now, how do we do it so that it fits our image?"

Remember, everything you do--web, print, multimedia, furnishings, programs--it all communicates something. You have to be willing to take the time and figure out what is being communicated before you make the investment (unless you have plenty of money and brand equity to waste).

I Love the 80s (Ultimate Playlist)

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